American Leadership Forum Seasonal Newsletter
American Leadership Forum Silicon Valley
American Leadership Forum Silicon Valley is a nonprofit organization. They have an engaged community, but found that a portion of their audience didn't open their digital newsletters. To reach that segment, ALF asked me to design a print newsletter.
ALF had established brand guidelines and exisiting marketing collateral, which I interpreted to ensure their first-ever print newsletter felt on brand. ALF is a professionally-minded organization so I knew the visual tone needed to match that. I took inspiration from leading print publications, such as the Economist, the New Yorker, and Harvard Business Review.