F-cking Compost
F-cking Compost is a student project I completed as part of a class assignment. I think it exhibits my ability to draw connections between seemingly disparate ideas and to think creatively, conceptually, and irreverently.
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Summary
Composting is badass and cool, but it's never portrayed that way. How, then, will you convince someone who isn't inherently interested in the process, to do it? As a means to counteract the tree-hugging, 'crunchy' stereotype that composting is often associated with, this PSA campaign borrows heavily from the Pop Art and Punk/DIY movements. Pop Art is linked with popular and mass culture, and Punk with anti-establishmentism and upcycling. My goal with this campaign was to suggest how composting is at once rebellious and a habit befit for the masses.
The silkscreens produced by Andy Warhol, notably his flowers and portraits of Marilyn Monroe, provided the inspiration for Fcking Compost's color palette. I wanted to stray as far from natural and 'earthy' tones as possible. By using a Pop Art-themed palette, I hope to reinforce to the viewer that composting can be a mainstream practice.
As a child growing up in Iowa, my parents would compost egg shells and lawn clippings in the backyard. When I moved to San Francisco, I was thrilled to see there was municipal composting services. I learned that there is so much more that we can compost than eggshells and clippings. For this project, I wanted to include graphics for compostable items that usually end up in the trash, like coffee grounds, paper food containers and chicken bones.
