Summary

The Demand Generation team needed eye-catching ads that would encourage audience engagement on LinkedIn. In their creative brief, they indicated the type of imagery to include (e.g. a piggy bank, snapping fingers, etc). I knew that if we used stock photos, we'd risk using the same photos as other b2b companies. I wanted to ensure our ads were truly unique, so I decided to try illustrating the visuals. The Demand Gen. team was pleasantly surprised and pleased, and I had a ton of fun designing creating them. 

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