In 2023, the AI company Moveworks held its first-ever hosted event, Moveworks.global. The event brought together Moveworks customers and prospects and experts in the field of AI to ignite excitement for the Moveworks product. 

 

My team of three visual designers, and I collaborated to develop the Moveworks.global visual identity. We set out to create a design system that felt futuristic, full of possibility and momentum, and that built upon Moveworks' core brand. 

 

After we finalized the design system, I produced deliverables, ranging from digital promotional assets, on-stage visuals, printed on-site signage and wall and window clings. I also provided creative direction to the production company that helped bring the event to life.