Fcking Compost

Campaign

Illustrator | InDesign | Photoshop

Composting is badass and cool, but it's never portrayed that way. How, then, will you convince someone who isn't inherently interested in the process, do it? As a means to counteract the tree-hugging, 'crunchy' stereotype with which composting is often associated, this PSA campaign borrows heavily from the Pop Art and Punk/DIY movements. Pop Art is often linked to popular and mass culture, and Punk to anti-establishment and rebellion. My goal with this campaign was to suggest how composting is at once rebellious and an a habit befit for the masses.   

Color Palette

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The silkscreens produced by Andy Warhol, notably his flowers and portraits of Marilyn Monroe, provided the inspiration for Fcking Compost's color palette. I wanted to stray as far from natural and 'earthy' tones as possible. By using a Pop Art-themed palette, I hope to reinforce to the viewer that composting can be a mainstream practice. 

CMYK: 10, 100, 50, 0

RGB: 218, 28, 92

Hex: #da1c5c

CMYK: 0, 100, 100, 0

RGB: 237, 28, 36

Hex: #da1c5c

CMYK: 65, 1, 00, 0

RGB: 47, 194, 242

Hex: #2fc2f2

CMYK: 0, 50, 100, 0

RGB: 247, 148, 29

Hex: #f7941d

CMYK: 3, 3, 100, 0

RGB: 252, 230, 0

Hex: #fbe600

CMYK: 0, 0, 0, 100

RGB: 35, 31, 32

Hex: #231f20