Fcking Compost

Campaign

Illustrator | InDesign | Photoshop

Composting is badass and cool, but it's never portrayed that way. How, then, will you convince someone who isn't inherently interested in the process, do it? As a means to counteract the tree-hugging, 'crunchy' stereotype with which composting is often associated, this PSA campaign borrows heavily from the Pop Art and Punk/DIY movements. Pop Art is often linked to popular and mass culture, and Punk to anti-establishment and rebellion. My goal with this campaign was to suggest how composting is at once rebellious and an a habit befit for the masses.   

Fucking Compost PSA Poster-01.jpg
f-cking compost poser in context Bus Sto

Color Palette

The silkscreens produced by Andy Warhol, notably his flowers and portraits of Marilyn Monroe, provided the inspiration for Fcking Compost's color palette. I wanted to stray as far from natural and 'earthy' tones as possible. By using a Pop Art-themed palette, I hope to reinforce to the viewer that composting can be a mainstream practice. 

CMYK: 10, 100, 50, 0

RGB: 218, 28, 92

Hex: #da1c5c

CMYK: 0, 100, 100, 0

RGB: 237, 28, 36

Hex: #da1c5c

CMYK: 65, 1, 00, 0

RGB: 47, 194, 242

Hex: #2fc2f2

CMYK: 0, 50, 100, 0

RGB: 247, 148, 29

Hex: #f7941d

CMYK: 3, 3, 100, 0

RGB: 252, 230, 0

Hex: #fbe600

CMYK: 0, 0, 0, 100

RGB: 35, 31, 32

Hex: #231f20

F-cking-Compost.gif
F-cking Compost Lamp Post Banner Mockup.
Fucking Compost Subway Poster MockUP.jpg
Fucking Compost Subway Poster_2_Artboard