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Moveworks.Global

Event Branding

Branding for Moveworks' first-ever hosted event, bringing together customers, prospects, and experts in the AI field.
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Moveworks is preparing to host its first-ever conference for customers, prospects, and thought leaders. Attendees will convene to share best practices for implementing and optimizing AI tools in the workspace.

For this seminal project, I wanted to create a brand that conveyed community and a sense of possibility. 

Taking inspiration from the "." in the event name, I wanted to play around with spheres to suggest the idea of worlds colliding, of planets cycling through a harmonious orbit, and of elements floating upwards and forwards.

While the event will take place in November 2023, the images below display the basis of the brand. 

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Process

My design process initially began with logo exploration. I really focused on using the logo as a point of departure for the eventual development of the brand. After talking with my creative director though, I realized that I was putting too much focus on the logo. It should be simple. "People don't get excited by a logo," my creative director said. "They get excited by a brand." After hearing that, I realized that the best approach was to keep the logo simple and focus my efforts on developing an eye-catching visual identity. 

Below are some of the logos I presented and the reasons behind my designs.

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