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Moveworks | Account-Based Marketing
Moveworks is a tech company that develops AI-powered chatbots employees at large companies can interact with in order to resolve workplace requests.
Moveworks launched its first ever account-based marketing (ABM) campaign to target specific companies in the tech and life science industries, as well as large enterprises like Nestle and Coca-Cola. The campaign spanned industry-specific mini sites as well as targeted display and LinkedIn ads.
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