AMERICAN LEADERSHIP FORUM SILICON VALLEY

American Leadership Forum, or ALF, is a organization committed to cultivating a diverse cohort of leaders across Silicon Valley. ALF has a dedicated community that they engage with regularly, but they found that a certain segment of their community wasn't opening the quarterly emailed newsletter. To get in front of those audience members, ALF decided to launch a print version of the electronic newsletter. While working with the client, we decided to cap the newsletter at eight pages, so I had to be strategic about placing content so as to ensure legibility and a pleasant reading experience. I interpreted existing ALF collateral to create a publication that aligned with their professional aesthetic.