Aim High is an educational nonprofit based in San Francisco. As the Creative Manager, I developed assets for digital and print purposes that built brand recognition. As part of the development team, my primary audience was individual and corporate donors. I incorporated Aim High's visual brand, which consists of bright colors evoking youth, optimism, and excitement, to demonstrate the positivity that donors cultivate in the lives of young people. Below are just a few of the projects I over saw.
Visual Style Guide
I wanted to empower the Aim High team to create marketing and external communication materials that upheld the Aim High brand. I created Aim High's first-ever style guide to ensure that non-designer colleagues and brand ambassadors had the fundamental tools to create collateral that built and promoted visual brand recognition.